Thank you for visiting ETFDesk is designed to be an easy centralized source of information for Exchange Traded Fund and Closed-End Fund investors.


ETFDesk was spawned out of need…We found it frustrating that there was no easy way to find product information, current materials and data, product and market news as well as find investment ideas.


We are always looking for feedback, so please don’t hesitate to send us thoughts, criticisms and/or ideas.

Our Story

In September of 2007, three friends sat over a kitchen table in Westchester, New York, brainstorming, thinking and arguing about if the drop down menu should run horizontal or vertically on their new Web site dedicated to Exchange Traded Fund investing. “There are about 230 ETFs, so we need to make sure each will fit on the drop down screen”. Despite the ETF industry changing a lot since then, the general premise remained; that our separate expertise’s had the ability to fulfill a market that was severely underserved.


Originally, we designed ETFDesk to create a single and centralized information source for exchange traded funds. While the quantity of ETFs, fund sponsors and assets was growing at a rapid rate, there was little or no support on an industry level for both institutional and retail investors, it was difficult to find what ETFs existed and any relevant information about them. We believed there needed to be expanded search functions, up-to-date holdings information and easy access to marketing materials. We felt that the potential growth in ETFs would dwarf its current growth rate by the creation of services like If we built it (a detailed etf database searchable by holdings, sectors, etc) , they (institutional investors, advisors, retail investors) would come.


As our fluency in the product and web functionality improved as well as hours of brain storming, we knew that ETFs represented more than a tradable basket of stocks, bonds, etc, but a new method of thinking about ways to invest. Themes, trends and news events were viewed as investment ideas on an industry, sector or asset class level. We found actionable ideas stemming media sources that traditionally would not be viewed as a source for investing ideas such as industry journals, non-financial publications, economic releases, etc. By creating a forum like structure where members could post articles and corresponding ETFs, “Ways to Play” was born. We envisioned Digg for investing ideas.


It is our goal that will become a staple in the financial worlds online diet. Through various community-oriented features, user defined financial news feeds and ETF information sources, we want ETFDesk to become one big idea factory with the necessary tools to research your own ideas as well as the ideas of others.


3 Responses to “About”

  1. 1 David Bettencourt May 12, 2009 at 5:06 pm


    I was on your site and noticed you had an ETF website column.  I have a website dedicated to all ETF News.  I was wondering if you would be kind enough to put my site “ETF Daily News” on your column as a link?  This would help me greatly!  Let me know what you think.  Any help would be appreciated!  Check out my site:

    David Bettencourt

  2. 2 Nate Earle June 2, 2009 at 3:50 pm


    I’m seeing that the PIMCO ETF with ticker TUZ is not active on ETF Desk. Will it be possible to get this ticker up? Feel free to call me if necessary.

    Thank you,


    Nate Earle
    Product Management Group – Product Associate
    Pacific Investment Management Company
    840 Newport Center Drive
    Newport Beach, CA 92660
    Tel: 949-720-6502

  3. 3 Online Stock Trading October 21, 2009 at 8:14 pm

    I don’t usually reply to posts but I will in this case, great info…I will add a backlink and bookmark your site. Keep up the good work! 🙂

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